Probably most recognizable as the letters after the final period in a domain name (e.g., the “ht” in www.example.ht), a ccTLD shows users and search engines in what country, sovereign state (in this case Haiti – .ht), or dependent territory a website is registered — and usually, by extension, where in the world searchers who will find this site relevant reside.

In each of the following examples, the ccTLD is bolded:
• http://www.sample.tt (Trinidad and Tobago)
• http://www.sample.gy (Guyana)
• http://www.sample.co.uk (United Kingdom)
• http://sample.com.eu(European Union)
• http://sample.中国 or http://sample.cn (China)

Important in international Search Engine Optimization (SEO), ccTLDs are the single strongest way to show search engines and users that site content is specifically targeted to a certain country or region. When a site uses a ccTLD, Google assumes that site (and all the content on it) is specifically relevant to the geographic area targeted by the ccTLD and should appear on Search Engine Results Pages (SERP) in that area. The net result is that if example.com example.org and example.tt are equal in quality, authority, trustworthiness and other optimizations, example.tt will likely rank better in a Trinidad and Tobago user’s Search Engine Results Pages (SERP) than example.com or example.org will.

Provided that a site is considering local link building and properly optimized on-page factors, a ccTLD has more value than a gTLD would for SEO. For example, if someone was looking to buy flowers and lives in the United Kingdom, they will definitely not be served results for flower shops in France. This may be an oversimplification, but the principle remains the same particularly in the Caribbean. Search engines like Google want to serve content that is relevant to its users, and ccTLDs play a large role when it comes to relevancy throughout the world. Just to put it into perspective, the majority of British websites use the .co.uk ccTLD.

Obtaining links from local third party websites within a target market are huge since these links confirm a site’s relevancy in that region or country. Because search engines will place emphasis on where a site is getting its links from, local link building is crucial. Link building can be challenging in a foreign market, but a ccTLD will have more authority and therefore make it easier for link building efforts

There are also potential branding advantages of using Caribbean ccTLDs. For brands who may want to consider implementing multiple ccTLDs, getting visibility in a wide number of countries increases with ccTLDs. Having several versions of the same website covers more eyes and more regions than having one domain extension by default. Branding is all about getting as much exposure as many times as possible, and a ccTLD does contribute to branding on a global scale.

 

Image credits:Business vector created by freepik – www.freepik.com

Daniel Fink

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The Virtual DNS Entrepreneurship Center of the Caribbean aims at building capacity for Caribbean Entrepreneurs in the digital space. VDECC’s objective is to serve as a knowledge and networking resource on digital business opportunities tailored to the Caribbean region. Being Virtual, VDECC will make use of online tools to reach out digital industry leaders to share their messages to Caribbean communities. Knowledge topics will be organised on tracks according to consultations with the regional community.